Construct · 1 fields · 1 citations

learning orientation: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

organizational values such as commitment to learning, shared vision and open-mindedness that shape how a firm builds market knowledge.

In marketing, learning orientation refers to organizational values such as commitment to learning, shared vision and open-mindedness that shape how a firm builds market knowledge. This meaning comes from Sinkula (1997) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

commitment5 fields · 9 citationsjingle · one name, five constructs goal orientation4 names · 7 citationsjangle · one disposition, re-partitioned and re-housed knowledge6 fields · 12 citationsjingle · one name, six constructs

References

Sinkula, J. M., Baker, W. E., & Noordewier, T. (1997). A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior. Journal of the Academy of Marketing Science, 25(4), 305-318. https://doi.org/10.1177/0092070397254003

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