Construct · 1 fields · 1 citations

length-implies-strength heuristic: a standalone construct

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Persuasion

a peripheral cue in which receivers infer that a longer message, or one with more arguments, is stronger, used mostly when they process little.

In persuasion, length-implies-strength heuristic refers to a peripheral cue in which receivers infer that a longer message, or one with more arguments, is stronger, used mostly when they process little. This meaning comes from Wood (1985) in Journal of Experimental Social Psychology.[1]

Unit
Recovery means
Measured by

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Nearby constructs

heuristic4 fields · 4 citationsjingle · one word, four constructs message3 fields · 6 citationsjingle · one word, three constructs persuasion3 fields · 5 citationsjingle · one word, three constructs

References

Wood, W., Kallgren, C. A., & Preisler, R. M. (1985). Access to attitude-relevant information in memory as a determinant of persuasion: The role of message attributes. Journal of Experimental Social Psychology, 21(1), 73-85. https://doi.org/10.1016/0022-1031(85)90007-1

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