Construct · 1 fields · 1 citations

less-is-better effect: a standalone construct

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less-is-bettereffect1 CONSTRUCTLess-is-better effectHSEE · CONSUMER RESEARCH

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Consumer research

when evaluated alone, a lower-value option can be judged more favorably than a higher-value one because of how easily its attributes can be evaluated.

In consumer research, less-is-better effect refers to when evaluated alone, a lower-value option can be judged more favorably than a higher-value one because of how easily its attributes can be evaluated. This meaning comes from Hsee (1998) in Journal of Behavioral Decision Making.[1]

Unit
Recovery means
Measured by

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Nearby constructs

option4 fields · 9 citationsjingle · one word, four constructs

References

  1. Hsee, C. K. (1998). Less is better: when low-value options are valued more highly than high-value options. Journal of Behavioral Decision Making, 11(2), 107-121. https://doi.org/10.1002/(sici)1099-0771(199806)11:2<107::aid-bdm292>3.0.co;2-y

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