Construct · 1 fields · 1 citations

levels of relationship marketing: a standalone construct

One name. One construct. A landmark on the map.

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levels ofrelationship marketing1 CONSTRUCTLevels of relationshipBERRY · SERVICES MARKETING

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Services marketing

a framework of three levels of relationship marketing in services, based on financial incentives, social bonds and structural solutions that tie customers to the firm.

In services marketing, levels of relationship marketing refers to a framework of three levels of relationship marketing in services, based on financial incentives, social bonds and structural solutions that tie customers to the firm. This meaning comes from Berry (1995) in Journal of the Academy of Marketing Science.[1]

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business1 fields · 1 citationsanchor · a standalone constructcommitment-trust theory1 fields · 1 citationsanchor · a standalone construct

References

  1. Berry, L. L. (1995). Relationship Marketing of Services--Growing Interest, Emerging Perspectives. Journal of the Academy of Marketing Science, 23(4), 236-245. https://doi.org/10.1177/009207039502300402

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