Construct · 1 fields · 1 citations

likability heuristic: a standalone construct

One name. One construct. A landmark on the map.

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Public opinion research

an inference rule by which citizens estimate groups' policy positions from their feelings toward those groups, letting less informed people reason about politics.

In public opinion research, likability heuristic refers to an inference rule by which citizens estimate groups' policy positions from their feelings toward those groups, letting less informed people reason about politics. This meaning comes from Brady (1985) in American Political Science Review.[1]

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Nearby constructs

heuristic4 fields · 4 citationsjingle · one word, four constructs inference3 fields · 5 citationsjingle · one word, three constructs policy2 fields · 4 citationsjingle · one word, two constructs

References

Brady, H. E., & Sniderman, P. M. (1985). Attitude Attribution: A Group Basis for Political Reasoning. American Political Science Review, 79(4), 1061-1078. https://doi.org/10.2307/1956248

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