Construct · 1 fields · 1 citations

list of values: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a short list of personal values used to profile consumers, offered as an alternative to the VALS system.

In consumer research, list of values refers to a short list of personal values used to profile consumers, offered as an alternative to the VALS system. This meaning comes from Kahle (1986) in Journal of Consumer Research.[1]

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Nearby constructs

harmonic3 fields · 3 citationsjingle · one word, three constructs list1 fields · 1 citationsanchor · a standalone construct perceived value4 names · 4 citationsjangle · one construct, many names

References

Kahle, L. R., Beatty, S. E., & Homer, P. (1986). Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS). Journal of Consumer Research, 13(3), 405. https://doi.org/10.1086/209079

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