Construct · 1 fields · 1 citations

live streaming commerce: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
live streamingcommerce1 CONSTRUCTLive streaming commerceWONGKITRUNGRUENG · E-COMMERCE

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

E-commerce

selling through real-time video streams where sellers show products and interact with viewers, building trust and engagement.

In e-commerce, live streaming commerce refers to selling through real-time video streams where sellers show products and interact with viewers, building trust and engagement. This meaning comes from Wongkitrungrueng (2020) in Journal of Business Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructengagement8 fields · 13 citationsjingle · one name, seven constructslive-streaming engagement1 fields · 1 citationsanchor · a standalone construct

References

  1. Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543-556. https://doi.org/10.1016/j.jbusres.2018.08.032

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