Construct · 1 fields · 1 citations

magnitude representation congruency: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
magnitude representationcongruency1 CONSTRUCTMagnitude representationCOULTER · PRICING

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Pricing

the effect that a sale price displayed in a small font, congruent with its small magnitude, is judged a better deal than one in a large font.

In pricing, magnitude representation congruency refers to the effect that a sale price displayed in a small font, congruent with its small magnitude, is judged a better deal than one in a large font. This meaning comes from Coulter (2005) in Journal of Consumer Psychology.[1]

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Nearby constructs

magnitude4 fields · 5 citationsjingle · one word, four constructsrepresentation7 fields · 9 citationsjingle · one name, six constructs

References

  1. Coulter, K. S., & Coulter, R. A. (2005). Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood. Journal of Consumer Psychology, 15(1), 64-76. https://doi.org/10.1207/s15327663jcp1501_9

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