Construct · 1 fields · 1 citations

management response to reviews: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
managementresponse to reviews1 CONSTRUCTManagement responsePROSERPIO · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

firms publicly replying to online reviews, which was found to change the volume and ratings of subsequent reviews.

In marketing, management response to reviews refers to firms publicly replying to online reviews, which was found to change the volume and ratings of subsequent reviews. This meaning comes from Proserpio (2017) in Marketing Science.[1]

Unit
Recovery means
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Nearby constructs

electronic word of mouth4 names · 4 citationsjangle · one construct, many nameshabitat type classification1 fields · 1 citationsanchor · a standalone constructresponse4 fields · 4 citationsjingle · one word, four constructs

References

  1. Proserpio, D., & Zervas, G. (2017). Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. Marketing Science, 36(5), 645-665. https://doi.org/10.1287/mksc.2017.1043

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