Construct · 1 fields · 1 citations

market driving: a standalone construct

One name. One construct. A landmark on the map.

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Marketing strategy

a firm's effort to change the structure of a market or the behavior of its players, as distinct from responding to the market as it is.

In marketing strategy, market driving refers to a firm's effort to change the structure of a market or the behavior of its players, as distinct from responding to the market as it is. This meaning comes from Jaworski (2000) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

effort2 fields · 2 citationsjingle · one word, two constructs market3 fields · 5 citationsjingle · one word, three constructs strategy4 fields · 4 citationsjingle · one word, four constructs

References

Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market-Driven Versus Driving Markets. Journal of the Academy of Marketing Science, 28(1), 45-54. https://doi.org/10.1177/0092070300281005

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