Construct · 1 fields · 1 citations

marketing control system: a standalone construct

One name. One construct. A landmark on the map.

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marketingcontrol system1 CONSTRUCTMarketing control systemJAWORSKI · PERSONAL SELLING

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Personal selling and sales management

a typology of formal controls (input, process, output) and informal controls (self, social, cultural) used to guide marketing personnel, with contingent effects.

In personal selling and sales management, marketing control system refers to a typology of formal controls (input, process, output) and informal controls (self, social, cultural) used to guide marketing personnel, with contingent effects. This meaning comes from Jaworski (1988) in Journal of Marketing.[1]

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Nearby constructs

control4 fields · 5 citationsjingle · one word, four constructsprocess3 fields · 3 citationsjingle · one word, three constructstypology4 fields · 4 citationsjingle · one word, four constructs

References

  1. Jaworski, B. J. (1988). Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences. Journal of Marketing, 52(3), 23-39. https://doi.org/10.1177/002224298805200303

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