Construct · 1 fields · 1 citations

marketing-sales interface: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the working relationship between a firm's marketing and sales units, including how their orientations differ.

In marketing, marketing-sales interface refers to the working relationship between a firm's marketing and sales units, including how their orientations differ. This meaning comes from Homburg (2007) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how marketing-sales interface sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

interface2 fields · 2 citationsjingle · one word, two constructs

References

Homburg, C., & Jensen, O. (2007). The Thought Worlds of Marketing and Sales: Which Differences Make a Difference? Journal of Marketing, 71(3), 124-142. https://doi.org/10.1509/jmkg.71.3.124

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct