Construct · 1 fields · 1 citations

marketization of discourse: a standalone construct

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Critical discourse analysis

the spread of promotional and market genres into public institutions such as universities, visible in shifts in their texts and self-presentation.

In critical discourse analysis, marketization of discourse refers to the spread of promotional and market genres into public institutions such as universities, visible in shifts in their texts and self-presentation. This meaning comes from Fairclough (1993) in Discourse & Society.[1]

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Nearby constructs

discourse6 fields · 10 citationsjingle · one name, six constructs market3 fields · 5 citationsjingle · one word, three constructs spread5 fields · 5 citationsjingle · one word, five constructs

References

Fairclough, N. (1993). Critical Discourse Analysis and the Marketization of Public Discourse: The Universities. Discourse & Society, 4(2), 133-168. https://doi.org/10.1177/0957926593004002002

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