Construct · 1 fields · 1 citations

meaningless differentiation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

the finding that a brand can gain a valued advantage from a distinctive attribute that is objectively irrelevant to product performance.

In branding, meaningless differentiation refers to the finding that a brand can gain a valued advantage from a distinctive attribute that is objectively irrelevant to product performance. This meaning comes from Carpenter (1994) in Journal of Marketing Research.[1]

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Nearby constructs

attribute3 fields · 5 citationsjingle · one word, three constructs differentiation4 fields · 4 citationsjingle · one word, four constructs gain4 fields · 4 citationsjingle · one word, four constructs

References

Carpenter, G. S., Glazer, R., & Nakamoto, K. (1994). Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes. Journal of Marketing Research, 31(3), 339-350. https://doi.org/10.1177/002224379403100302

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