Construct · 1 fields · 1 citations

medium maximization: a standalone construct

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Consumer research

choosing to maximize an intermediate reward such as points rather than the final outcome those points buy.

In consumer research, medium maximization refers to choosing to maximize an intermediate reward such as points rather than the final outcome those points buy. This meaning comes from Hsee (2003) in Journal of Consumer Research.[1]

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Nearby constructs

medium3 fields · 3 citationsjingle · one word, three constructs reward4 fields · 7 citationsjingle · one word, four constructs

References

Hsee, C. K., Yu, F., Zhang, J., & Zhang, Y. (2003). Medium Maximization. Journal of Consumer Research, 30(1), 1-14. https://doi.org/10.1086/374702

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