Construct · 1 fields · 1 citations

megamarketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
megamarketing1 CONSTRUCTMegamarketingHUMPHREYS · MARKETING STRATEGY

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing strategy

the shaping of a new market's legitimacy through regulators, media and other stakeholders beyond customers, studied in casino gambling.

In marketing strategy, megamarketing refers to the shaping of a new market's legitimacy through regulators, media and other stakeholders beyond customers, studied in casino gambling. This meaning comes from Humphreys (2010) in Journal of Marketing.[1]

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Nearby constructs

legitimacy6 fields · 10 citationsjingle · one name, six constructsmarket3 fields · 5 citationsjingle · one word, three constructsshaping1 fields · 1 citationsanchor · a standalone construct

References

  1. Humphreys, A. (2010). Megamarketing: The Creation of Markets as a Social Process. Journal of Marketing, 74(2), 1-19. https://doi.org/10.1509/jm.74.2.1

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