Construct · 1 fields · 1 citations

megaphoning: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
megaphoning1 CONSTRUCTMegaphoningKIM · PUBLIC RELATIONS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Public relations

employees voluntarily spreading positive or negative information about their organization to outsiders.

In public relations, megaphoning refers to employees voluntarily spreading positive or negative information about their organization to outsiders. This meaning comes from Kim (2011) in Journal of Public Relations Research.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructs

References

  1. Kim, J., & Rhee, Y. (2011). Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea. Journal of Public Relations Research, 23(3), 243-268. https://doi.org/10.1080/1062726x.2011.582204

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