Construct · 1 fields · 1 citations

memorable messages: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
memorablemessages1 CONSTRUCTMemorable messagesKNAPP · ORGANIZATIONAL

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Organizational communication

brief messages people remember for a long time and see as having had a major influence on their lives, often about rules of conduct.

In organizational communication, memorable messages refers to brief messages people remember for a long time and see as having had a major influence on their lives, often about rules of conduct. This meaning comes from Knapp (1981) in Journal of Communication.[1]

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Nearby constructs

influence5 fields · 5 citationsjingle · one word, five constructs

References

  1. Knapp, M. L., Stohl, C., & Reardon, K. K. (1981). “Memorable” Messages. Journal of Communication, 31(4), 27-41. https://doi.org/10.1111/j.1460-2466.1981.tb00448.x

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