Construct · 1 fields · 1 citations

mental imagery: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
mentalimagery1 CONSTRUCTMental imageryMACINNIS · CONSUMER RESEARCH

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Consumer research

a mode of processing in which sensory information is represented in working memory as image-like experiences rather than words, affecting how consumers evaluate offers.

In consumer research, mental imagery refers to a mode of processing in which sensory information is represented in working memory as image-like experiences rather than words, affecting how consumers evaluate offers. This meaning comes from MacInnis (1987) in Journal of Consumer Research.[1]

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Nearby constructs

covert awareness1 fields · 1 citationsanchor · a standalone constructdance imagery1 fields · 1 citationsanchor · a standalone constructdepictive theory of mental imagery1 fields · 1 citationsanchor · a standalone construct

References

  1. MacInnis, D. J., & Price, L. L. (1987). The Role of Imagery in Information Processing: Review and Extensions. Journal of Consumer Research, 13(4), 473. https://doi.org/10.1086/209082

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