Construct · 1 fields · 1 citations

mental simulation: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

consumers imagining themselves using a product in a story-like sequence, which can increase persuasion through narrative engagement.

In consumer research, mental simulation refers to consumers imagining themselves using a product in a story-like sequence, which can increase persuasion through narrative engagement. This meaning comes from Escalas (2004) in Journal of Advertising.[1]

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Nearby constructs

engagement8 fields · 13 citationsjingle · one name, seven constructs mental simulation in language comprehension1 fields · 1 citationsanchor · a standalone construct narrative engagement1 fields · 1 citationsanchor · a standalone construct

References

Escalas, J. E. (2004). Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion. Journal of Advertising, 33(2), 37-48. https://doi.org/10.1080/00913367.2004.10639163

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