Construct · 1 fields · 1 citations

mere touch effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

simply touching an object increases feelings of owning it and therefore how much a person values it.

In consumer research, mere touch effect refers to simply touching an object increases feelings of owning it and therefore how much a person values it. This meaning comes from Peck (2009) in Journal of Consumer Research.[1]

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Nearby constructs

object4 fields · 8 citationsjingle · one word, four constructs person3 fields · 6 citationsjingle · one word, three constructs touch1 fields · 2 citationsanchor · a standalone construct

References

Peck, J., & Shu, S. B. (2009). The Effect of Mere Touch on Perceived Ownership. Journal of Consumer Research, 36(3), 434-447. https://doi.org/10.1086/598614

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