Construct · 1 fields · 1 citations

micro-marketing pricing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

setting different prices across a chain's stores to match differences in local price sensitivity estimated from scanner data.

In pricing, micro-marketing pricing refers to setting different prices across a chain's stores to match differences in local price sensitivity estimated from scanner data. This meaning comes from Montgomery (1997) in Marketing Science.[1]

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Nearby constructs

chain3 fields · 3 citationsjingle · one word, three constructs sensitivity4 fields · 4 citationsjingle · one word, four constructs

References

Montgomery, A. L. (1997). Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data. Marketing Science, 16(4), 315-337. https://doi.org/10.1287/mksc.16.4.315

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