Construct · 1 fields · 1 citations

microblogging word of mouth: a standalone construct

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Digital marketing

brand-related opinions and sentiment expressed in short microblog posts, treated as a form of electronic word of mouth.

In digital marketing, microblogging word of mouth refers to brand-related opinions and sentiment expressed in short microblog posts, treated as a form of electronic word of mouth. This meaning comes from Jansen (2009) in Journal of the American Society for Information Science and Technology.[1]

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Nearby constructs

electronic word of mouth4 names · 4 citationsjangle · one construct, many names form4 fields · 7 citationsjingle · one word, four constructs information4 fields · 5 citationsjingle · one word, four constructs

References

Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169-2188. https://doi.org/10.1002/asi.21149

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