Construct · 1 fields · 1 citations

misery is not miserly effect: a standalone construct

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Consumer research

sad, self-focused people are willing to pay more to acquire goods, apparently to repair a diminished self.

In consumer research, misery is not miserly effect refers to sad, self-focused people are willing to pay more to acquire goods, apparently to repair a diminished self. This meaning comes from Cryder (2008) in Psychological Science.[1]

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References

Cryder, C. E., Lerner, J. S., Gross, J. J., & Dahl, R. E. (2008). Misery Is Not Miserly: Sad and Self-Focused Individuals Spend More. Psychological Science, 19(6), 525-530. https://doi.org/10.1111/j.1467-9280.2008.02118.x

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