Construct · 1 fields · 1 citations

mobile coupon redemption: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
mobile couponredemption1 CONSTRUCTMobile coupon redemptionDANAHER · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

consumers' redemption of coupons sent to mobile phones, shaped by where and when they are delivered and how long they remain valid.

In digital marketing, mobile coupon redemption refers to consumers' redemption of coupons sent to mobile phones, shaped by where and when they are delivered and how long they remain valid. This meaning comes from Danaher (2015) in Journal of Marketing Research.[1]

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Nearby constructs

coupon1 fields · 1 citationsanchor · a standalone constructredemption2 fields · 5 citationsjingle · one word, two constructs

References

  1. Danaher, P. J., Smith, M. S., Ranasinghe, K., & Danaher, T. S. (2015). Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons. Journal of Marketing Research, 52(5), 710-725. https://doi.org/10.1509/jmr.13.0341

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