Construct · 1 fields · 1 citations

money-back guarantee: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Logistics and supply chain management

a seller's promise to refund a dissatisfied buyer, modeled as a signal of high quality whose value depends on the transaction costs of returns.

In logistics and supply chain management, money-back guarantee refers to a seller's promise to refund a dissatisfied buyer, modeled as a signal of high quality whose value depends on the transaction costs of returns. This meaning comes from Moorthy (1995) in Marketing Science.[1]

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Nearby constructs

chain3 fields · 3 citationsjingle · one word, three constructs quality6 fields · 13 citationsjingle · one name, six constructs signal5 fields · 5 citationsjingle · one word, five constructs

References

Moorthy, S., & Srinivasan, K. (1995). Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. Marketing Science, 14(4), 442-466. https://doi.org/10.1287/mksc.14.4.442

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