Construct · 1 fields · 1 citations

monopoly money effect: a standalone construct

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Consumer research

people spend more when paying with forms that feel less like real money, such as cards or gift certificates, than with cash.

In consumer research, monopoly money effect refers to people spend more when paying with forms that feel less like real money, such as cards or gift certificates, than with cash. This meaning comes from Raghubir (2008) in Journal of Experimental Psychology: Applied.[1]

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Nearby constructs

monopoly2 fields · 2 citationsjingle · one word, two constructs

References

Raghubir, P., & Srivastava, J. (2008). Monopoly money: The effect of payment coupling and form on spending behavior. Journal of Experimental Psychology: Applied, 14(3), 213-225. https://doi.org/10.1037/1076-898x.14.3.213

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