Construct · 1 fields · 1 citations

moral decoupling: a standalone construct

One name. One construct. A landmark on the map.

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moraldecoupling1 CONSTRUCTMoral decouplingBHATTACHARJEE · CONSUMER

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Consumer research

a reasoning process in which consumers separate judgments of a public figure's performance from judgments of their morality, so they can admire one and condemn the other.

In consumer research, moral decoupling refers to a reasoning process in which consumers separate judgments of a public figure's performance from judgments of their morality, so they can admire one and condemn the other. This meaning comes from Bhattacharjee (2012) in Journal of Consumer Research.[1]

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Nearby constructs

decoupling4 fields · 6 citationsjingle · one word, four constructsfigure2 fields · 3 citationsjingle · one word, two constructsperformance6 fields · 8 citationsjingle · one word, five performances

References

  1. Bhattacharjee, A., Berman, J. Z., & Reed, A. (2012). Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish. Journal of Consumer Research, 39(6), 1167-1184. https://doi.org/10.1086/667786

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