Construct · 1 fields · 1 citations

multiple product endorsement: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
multiple productendorsement1 CONSTRUCTMultiple productTRIPP · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

a celebrity endorsing many products, which lowers consumers' judgments of the endorser's credibility and likability.

In advertising, multiple product endorsement refers to a celebrity endorsing many products, which lowers consumers' judgments of the endorser's credibility and likability. This meaning comes from Tripp (1994) in Journal of Consumer Research.[1]

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Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructs

References

  1. Tripp, C., Jensen, T. D., & Carlson, L. (1994). The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions. Journal of Consumer Research, 20(4), 535. https://doi.org/10.1086/209368

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