Construct · 1 fields · 1 citations

multisensory advertising copy: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
multisensoryadvertising copy1 CONSTRUCTMultisensory advertisingELDER · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

ad copy that appeals to smell, touch and sight as well as taste, which generates more sensory thoughts and raises perceived taste compared with taste-only copy.

In advertising, multisensory advertising copy refers to ad copy that appeals to smell, touch and sight as well as taste, which generates more sensory thoughts and raises perceived taste compared with taste-only copy. This meaning comes from Elder (2010) in Journal of Consumer Research.[1]

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Nearby constructs

taste4 fields · 6 citationsjingle · one word, four constructstouch1 fields · 2 citationsanchor · a standalone constructwell2 fields · 2 citationsjingle · one word, two constructs

References

  1. Elder, R. S., & Krishna, A. (2010). The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste. Journal of Consumer Research, 36(5), 748-756. https://doi.org/10.1086/605327

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