Construct · 1 fields · 1 citations

musical fit: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

how well the music in an advertisement matches the message or brand, which shapes how viewers process the ad.

In consumer research, musical fit refers to how well the music in an advertisement matches the message or brand, which shapes how viewers process the ad. This meaning comes from Macinnis (1991) in Journal of Consumer Research.[1]

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Nearby constructs

message3 fields · 6 citationsjingle · one word, three constructs process3 fields · 3 citationsjingle · one word, three constructs well2 fields · 2 citationsjingle · one word, two constructs

References

Macinnis, D. J., & Park, C. W. (1991). The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads. Journal of Consumer Research, 18(2), 161. https://doi.org/10.1086/209249

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