Construct · 1 fields · 1 citations

name your own price: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

a pricing mechanism in which buyers bid a price and the seller accepts if the bid exceeds a hidden threshold.

In pricing, name your own price refers to a pricing mechanism in which buyers bid a price and the seller accepts if the bid exceeds a hidden threshold. This meaning comes from Spann (2004) in Journal of Interactive Marketing.[1]

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Nearby constructs

mechanism4 fields · 4 citationsjingle · one word, four constructs threshold5 fields · 6 citationsjingle · one word, five constructs

References

Spann, M., Skiera, B., & Schäfers, B. (2004). Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms. Journal of Interactive Marketing, 18(4), 22-36. https://doi.org/10.1002/dir.20022

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