Construct · 1 fields · 1 citations

native advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
nativeadvertising1 CONSTRUCTNative advertisingWOJDYNSKI · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

paid advertising made to resemble the editorial content of the platform where it appears.

In advertising, native advertising refers to paid advertising made to resemble the editorial content of the platform where it appears. This meaning comes from Wojdynski (2015) in Journal of Advertising.[1]

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Nearby constructs

platform3 fields · 5 citationsjingle · one word, three constructs

References

  1. Wojdynski, B. W., & Evans, N. J. (2015). Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. Journal of Advertising, 45(2), 157-168. https://doi.org/10.1080/00913367.2015.1115380

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