Construct · 1 fields · 1 citations

need for orientation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Mass communication

a person's drive to seek media information when an issue feels relevant to them and they are uncertain about it, which strengthens agenda setting.

In mass communication, need for orientation refers to a person's drive to seek media information when an issue feels relevant to them and they are uncertain about it, which strengthens agenda setting. This meaning comes from Weaver (1980) in Communication Research.[1]

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Nearby constructs

agenda-setting3 fields · 5 citationsjingle · one word, three constructs drive2 fields · 2 citationsjingle · one word, two constructs information4 fields · 5 citationsjingle · one word, four constructs

References

Weaver, D. H. (1980). Audience Need for Orientation and Media Effects. Communication Research, 7(3), 361-373. https://doi.org/10.1177/009365028000700305

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