Construct · 1 fields · 1 citations

negative word of mouth: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
negativeword of mouth1 CONSTRUCTNegative word of mouthRICHINS · MARKETING

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Marketing

dissatisfied customers telling others about a bad experience, a response that grows with problem severity and blame placed on the firm.

In marketing, negative word of mouth refers to dissatisfied customers telling others about a bad experience, a response that grows with problem severity and blame placed on the firm. This meaning comes from Richins (1983) in Journal of Marketing.[1]

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Nearby constructs

blame1 fields · 1 citationsanchor · a standalone constructbusiness1 fields · 1 citationsanchor · a standalone constructcustomer anger in services1 fields · 1 citationsanchor · a standalone construct

References

  1. Richins, M. L. (1983). Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study. Journal of Marketing, 47(1), 68-78. https://doi.org/10.1177/002224298304700107

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