Construct · 1 fields · 1 citations

new product preannouncement: a standalone construct

One name. One construct. A landmark on the map.

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Marketing strategy

a firm's formal communication about a new product before it is available, used as a market signal to customers and competitors.

In marketing strategy, new product preannouncement refers to a firm's formal communication about a new product before it is available, used as a market signal to customers and competitors. This meaning comes from Eliashberg (1988) in Journal of Marketing Research.[1]

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Nearby constructs

market3 fields · 5 citationsjingle · one word, three constructs product3 fields · 3 citationsjingle · one word, three constructs signal5 fields · 5 citationsjingle · one word, five constructs

References

Eliashberg, J., & Robertson, T. S. (1988). New Product Preannouncing Behavior: A Market Signaling Study. Journal of Marketing Research, 25(3), 282-292. https://doi.org/10.1177/002224378802500305

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