Construct · 1 fields · 1 citations

new venture strategy archetypes: a standalone construct

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new venturestrategy archetypes1 CONSTRUCTNew venture strategyMCDOUGALL · ENTREPRENEURSHIP

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Entrepreneurship

recurring patterns of competitive strategy that new ventures use to enter markets, identified empirically from combinations of strategic variables.

In entrepreneurship, new venture strategy archetypes refers to recurring patterns of competitive strategy that new ventures use to enter markets, identified empirically from combinations of strategic variables. This meaning comes from McDougall (1990) in Strategic Management Journal.[1]

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strategy4 fields · 4 citationsjingle · one word, four constructs

References

  1. McDougall, P., & Robinson, R. B. (1990). New venture strategies: An empirical identification of eight ‘archetypes’ of competitive strategies for entry. Strategic Management Journal, 11(6), 447-467. https://doi.org/10.1002/smj.4250110604

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