Construct · 1 fields · 1 citations

nine-ending pricing: a standalone construct

One name. One construct. A landmark on the map.

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Pricing

setting prices that end just below a round number, such as 99 cents, which consumers often read as a bargain and which raises sales.

In pricing, nine-ending pricing refers to setting prices that end just below a round number, such as 99 cents, which consumers often read as a bargain and which raises sales. This meaning comes from Schindler (1996) in Journal of Retailing.[1]

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Nearby constructs

number3 fields · 6 citationsjingle · one word, three constructs round3 fields · 5 citationsjingle · one word, three constructs

References

Schindler, R. M., & Kibarian, T. M. (1996). Increased consumer sales response though use of 99-ending prices. Journal of Retailing, 72(2), 187-199. https://doi.org/10.1016/s0022-4359(96)90013-5

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