Construct · 1 fields · 1 citations

nonprofit brand image: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Nonprofit management

donors' perceptions of a nonprofit's brand, such as usefulness, efficiency and affect, that influence willingness to give.

In nonprofit management, nonprofit brand image refers to donors' perceptions of a nonprofit's brand, such as usefulness, efficiency and affect, that influence willingness to give. This meaning comes from Michel (2012) in Journal of Business Research.[1]

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Nearby constructs

affect4 fields · 5 citationsjingle · one word, several feeling constructs business1 fields · 1 citationsanchor · a standalone construct efficiency4 fields · 5 citationsjingle · one word, four constructs

References

Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701-707. https://doi.org/10.1016/j.jbusres.2011.04.002

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