Construct · 1 fields · 1 citations

nostalgia advertising: a standalone construct

One name. One construct. A landmark on the map.

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Advertising

ads that evoke memories of the past, which prompted more personal reflection and more favorable attitudes than non-nostalgic ads.

In advertising, nostalgia advertising refers to ads that evoke memories of the past, which prompted more personal reflection and more favorable attitudes than non-nostalgic ads. This meaning comes from Muehling (2004) in Journal of Advertising.[1]

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Nearby constructs

nostalgia3 fields · 6 citationsjingle · one word, three constructs reflection4 fields · 5 citationsjingle · one word, four constructs

References

Muehling, D. D., & Sprott, D. E. (2004). The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects. Journal of Advertising, 33(3), 25-35. https://doi.org/10.1080/00913367.2004.10639165

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