Construct · 1 fields · 1 citations

omnichannel retailing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

managing all channels and customer touchpoints together so that the shopping experience is seamless across them.

In retailing, omnichannel retailing refers to managing all channels and customer touchpoints together so that the shopping experience is seamless across them. This meaning comes from Verhoef (2015) in Journal of Retailing.[1]

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Nearby constructs

experience4 fields · 6 citationsjingle · one word, four constructs

References

Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From Multi-Channel Retailing to Omni-Channel Retailing. Journal of Retailing, 91(2), 174-181. https://doi.org/10.1016/j.jretai.2015.02.005

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