Construct · 1 fields · 1 citations

online public complaining: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

customers posting complaints to wide audiences, such as on websites, framed as protest to attract support and pressure the firm.

In consumer research, online public complaining refers to customers posting complaints to wide audiences, such as on websites, framed as protest to attract support and pressure the firm. This meaning comes from Ward (2006) in Journal of Consumer Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct pressure6 fields · 13 citationsjingle · one name, six constructs support3 fields · 4 citationsjingle · one word, three constructs

References

Ward, J. C., & Ostrom, A. L. (2006). Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites. Journal of Consumer Research, 33(2), 220-230. https://doi.org/10.1086/506303

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