Construct · 1 fields · 1 citations

online review valence: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

whether online consumer reviews are mostly positive or negative, with improvements in ratings raising a product's relative sales.

In marketing, online review valence refers to whether online consumer reviews are mostly positive or negative, with improvements in ratings raising a product's relative sales. This meaning comes from Chevalier (2006) in Journal of Marketing Research.[1]

Unit
Recovery means
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Nearby constructs

electronic word of mouth4 names · 4 citationsjangle · one construct, many names word of mouth4 fields · 6 citationsjingle · one label, three objects product3 fields · 3 citationsjingle · one word, three constructs

References

Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43(3), 345-354. https://doi.org/10.1509/jmkr.43.3.345

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