Construct · 1 fields · 1 citations

outshopping: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
outshopping1 CONSTRUCTOutshoppingHERRMANN · RETAILING

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Retailing

consumers buying outside their local retail trading area, measured as a behavior and profiled by shopper characteristics.

In retailing, outshopping refers to consumers buying outside their local retail trading area, measured as a behavior and profiled by shopper characteristics. This meaning comes from Herrmann (1968) in Journal of Marketing.[1]

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References

  1. Herrmann, R. O., & Beik, L. L. (1968). Shoppers' Movements outside Their Local Retail Area. Journal of Marketing, 32(4), 45. https://doi.org/10.2307/1249337

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