Construct · 1 fields · 1 citations

package design: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing

the overall visual design of a product package, whose design types shape the brand personality and impressions consumers form.

In marketing, package design refers to the overall visual design of a product package, whose design types shape the brand personality and impressions consumers form. This meaning comes from Orth (2008) in Journal of Marketing.[1]

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Nearby constructs

brand personality4 names · 4 citationsjangle · a personality scale that measures image form4 fields · 7 citationsjingle · one word, four constructs location effect on package design1 fields · 1 citationsanchor · a standalone construct

References

Orth, U. R., & Malkewitz, K. (2008). Holistic Package Design and Consumer Brand Impressions. Journal of Marketing, 72(3), 64-81. https://doi.org/10.1509/jmkg.72.3.064

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