Construct · 1 fields · 1 citations

parasocial contact hypothesis: a standalone construct

One name. One construct. A landmark on the map.

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Mass communication

exposure to members of a minority group through media characters can reduce prejudice in ways similar to direct intergroup contact.

In mass communication, parasocial contact hypothesis refers to exposure to members of a minority group through media characters can reduce prejudice in ways similar to direct intergroup contact. This meaning comes from Schiappa (2005) in Communication Monographs.[1]

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Nearby constructs

contact2 fields · 3 citationsjingle · one word, two constructs exposure6 fields · 13 citationsjingle · one name, six constructs group4 fields · 4 citationsjingle · one word, four constructs

References

Schiappa, E., Gregg, P. B., & Hewes, D. E. (2005). The Parasocial Contact Hypothesis. Communication Monographs, 72(1), 92-115. https://doi.org/10.1080/0363775052000342544

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