Construct · 1 fields · 1 citations

Parfitt-Collins model: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a panel-data method predicting a new brand's long-run market share as the product of penetration, repeat-purchase rate and relative buying level.

In marketing, Parfitt-Collins model refers to a panel-data method predicting a new brand's long-run market share as the product of penetration, repeat-purchase rate and relative buying level. This meaning comes from Parfitt (1968) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how Parfitt-Collins model sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

level1 fields · 1 citationsanchor · a standalone construct market3 fields · 5 citationsjingle · one word, three constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Parfitt, J. H., & Collins, B. J. K. (1968). Use of Consumer Panels for Brand-Share Prediction. Journal of Marketing Research, 5(2), 131. https://doi.org/10.2307/3150021

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct