Construct · 1 fields · 1 citations

pay what you want: a standalone construct

One name. One construct. A landmark on the map.

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pay whatyou want1 CONSTRUCTPay what you wantKIM · PRICING

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Pricing

a participative pricing mechanism in which buyers set any price they choose, including zero.

In pricing, pay what you want refers to a participative pricing mechanism in which buyers set any price they choose, including zero. This meaning comes from Kim (2009) in Journal of Marketing.[1]

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Nearby constructs

mechanism4 fields · 4 citationsjingle · one word, four constructs

References

  1. Kim, J., Natter, M., & Spann, M. (2009). Pay what you Want: A New Participative Pricing Mechanism. Journal of Marketing, 73(1), 44-58. https://doi.org/10.1509/jmkg.73.1.044

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