Construct · 1 fields · 1 citations

payment transparency: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

how vividly a payment form makes the outflow of money felt; less transparent methods such as cards and checks weaken spending restraint.

In consumer research, payment transparency refers to how vividly a payment form makes the outflow of money felt; less transparent methods such as cards and checks weaken spending restraint. This meaning comes from Soman (2003) in Marketing Letters.[1]

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Nearby constructs

form4 fields · 7 citationsjingle · one word, four constructs transparency4 fields · 7 citationsjingle · one word, four constructs

References

Soman, D. (2003). The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field. Marketing Letters, 14(3), 173-183. https://doi.org/10.1023/a:1027444717586

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