Construct · 1 fields · 1 citations

PCMC model: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

a framework explaining how young people process commercialized media content through low, moderate or high elaboration depending on the message, the person and the context.

In advertising, PCMC model refers to a framework explaining how young people process commercialized media content through low, moderate or high elaboration depending on the message, the person and the context. This meaning comes from Buijzen (2010) in Communication Theory.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how PCMC model sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

context4 fields · 7 citationsjingle · one word, four constructs elaboration4 fields · 5 citationsjingle · one word, four constructs message3 fields · 6 citationsjingle · one word, three constructs

References

Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content. Communication Theory, 20(4), 427-450. https://doi.org/10.1111/j.1468-2885.2010.01370.x

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct